From the very first basketball shoe in 1949, to the all-conquering shell-toed Superstars of the 1970s, to the unforgettable jerseys designed for the New York Knicks, Golden State Warriors… adidas maintains a strong legacy in the world of basketball. For the second drop in its ongoing relationship with Los Angeles-based Bristol Studio, the two brands draw on this heritage to bring the flair and functionality of the courts to a contemporary fashion environment.
The footwear offering takes the form of a new ‘Crazy’ style, available in both low and high-top versions. Inspired in part by the Kobe Bryant KB8 signature shoe, which was later reborn as the Crazy 8, the Bristol Crazy BYW is a street-level refinement of an iconic basketball style. Each version features a blend of premium nubuck or ‘hairy’ leathers and technically-advanced knitted textiles. The high-performance sole replicates the silhouette of early-2000s basketball sneakers, brought up-to-date through the use of BOOST technology. "Growing up in the early 2000s, I was inspired by oversized silhouettes of the day and anything Kobe Bryant did (on or off-the-court).
These early loves now manifest in the form of a full basketball kit. The capsule consists of a jersey, shorts, and tracksuit, rooted in my favorite era of style. We used authentic crinkle nylon from that time period to craft the garments. I believe this interpretation is not only nostalgic for those who grew up in that era but educational for the those now being introduced to it once they step into the Bristol Studio x adidas Originals pieces." – Bristol Studio Creative Director, Luke Tadashi The accompanying apparel is equally reverent to recent adidas basketball history. Luke Tadashi, Co-Founder and Creative Director of Bristol Studio, offers a refined take on styles that began life in the sporting arena and found a new popularity in early-2000s hip-hop culture.
The Tearaway Pant is a sophisticated take on the classic basketball snap off pant, while the Warm Up Track Top and Shooting Tee also strip courtside apparel down to their minimalist essentials. Each item is rendered in tonal shades of light brown, white and onyx, as are the two most game-ready pieces: a basketball jersey with Bristol Studio logo and a pair of loose-fitting, co-branded shorts. "Working with adidas Originals has been a dream come true; the brand has equipped me with the tools to create and bring my vision to life. By doing so, it has allowed me to introduce a collection, the first-of-its kind centered around ‘basketball-lifestyle’ (an untapped space). In an ideal world, I would like this collection to help grow this category and make room for more off-the-court basketball products." – Bristol Studio Creative Director, Luke Tadashi.
RELEASE INFO: NOVEMBER 17th ONLINE AT 00:01am GMT+1| LAST SIZES IN-STORE 10:30am
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