The partnership sees the icon of modern cinema collide with an icon of contemporary footwear to celebrate the launch of the 25th James Bond film with a new line of adidas UltraBOOST styles - all inspired by the world of 007. First to launch in the partnership is the UltraBOOST DNA White Tuxedo – a limited edition iteration of the silhouette that celebrates one of James Bond’s best-known style statements, available exclusively to adidas Creators Club members via the adidas app and select retail stores. The updated design centers on a white base, complete with a James Bond motif on the tongue and finished with the iconic 007 insignia, for a sleek, minimalist look in honor of the world’s coolest secret agent.
The footwear pack also features:
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ADIDAS ULTRABOOST20 BLACK TUXEDO: Embodies James Bond’s classic black tuxedo. Inspired by thrilling action scenes in No Time To Die, this running shoe features responsive cushioning and a graphic on the sockliner pulled straight from the backdrop of a scene set in Cuba.
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ADIDAS ULTRABOOST 20 Q BRANCH: Honoring Q Branch, the birthplace of wearable tech, is celebrated through the inclusion of a hidden pocket in the lace-cage of the shoe.
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ADIDAS ULTRABOOST 20 NO TIME TO DIE VILLIAN: Inspired by the latest Bond villain, Safin, this design with a look of rough concrete, a lace cage that mimics Safin's porcelain mask and a sockliner imprinted with details straight from his bunker.
The stylised new designs are complimented with the pure functionality of the celebrated adidas UltraBOOST range. The BOOST™ midsole on each shoe provides an ultimate level of energy return. Made from solid granular material known as ‘TPU’, BOOST™ delivers incredible energy return in every step and superior cushioning and durability in all conditions. To celebrate the launch of the collection, we will be giving fans a chance to win pairs via an interactive AR experience on Instagram through the month of September. Delivered via an MI6-style briefing on Instagram.com/adidasRunning, fans can participate in an augmented reality scavenger hunt across a map of the franchise’s most iconic locations in London.
RELEASE 24.09
Raffle is now ope on INOROUT
Raffle close on 24.09 at 11:00am CEST | Remaining Pairs online at 2:00pm CEST
