Founded in Massachusetts in 1906, New Balance has since ever tried to cultivate its own unique idea of a shoes, able to give comfort and support to the wearers, ignoring the temporary trends. Today is still one of the leader in the sneakers’ market, offering premium models Made in USA and UK, like 990 and 1500, made with high quality materials and excellent manufacturing techniques. Its shoes are still the first choice between the sneakers connoisseurs around the world.