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The roots of the brand are well radicated in the 80s, when its founder Shawn Stussy started creating personalized surfboards, adding graphics and his final touch, his famous signature. Soon everything was getting his iconic signature logo hand drawn, paying homage to graffiti art and his uncle signature, abstract artist Jan Frederick Stussy. Brand’s designs and aesthetics take reference from subcultures close to Stüssy. This approach involved a global network of creatives belonging to underground environments like hip hop, surf culture and skaters, making the brand one of the most relevant in the streetwear’s scene.